Airing live for the first time in early April of 1996. Life in the Fast Lane was started as a 30 minute race related program focusing on the local Motorsports activity within the Southern Tier of New York . It was only six months later that the station management at the time saw the potential in the program and lengthened the show to a full 1 hour, airing from 11:00 until 12:00 noon every Sunday morning. The time slot was perfect to go with the show’s format of offering local race results as all of the news from the previous Friday and Saturday nights of race action was fresh and the program literally “scooped” all the other forms of media. The Life in the Fast Lane family of sponsors continued to grow as more and more businesses saw that the listener base was continually growing as the show gained in popularity. As time went on, Co-hosts, Kenny Shupp and Steve Kellogg grew more mature and with experience they learned how to include more and more information within the same time frame. It was at that time the show took on the sure name of the Fastest One Hour in Live, Local Motorsports Coverage. 

Numerous Media Awards were given to the show for its promotion of Motorsports within the region and Life in the Fast Lane was fast becoming a household name in the northeast. The program received it’s biggest boost to date when in April of 2003 an avid listener approached Shupp and Kellogg about putting together a web site to not only promote the show but to also make the broadcasts available on a same day, delayed basis. Chuck Graham , a very successful businessman in the greater Rochester area and an avid racer himself took the initiative to put the web site together which currently draws thousands of hits per month. His reasons were very simple, he wanted to listen to the show; however his Victor, New York home was well outside the coverage area. Now, with this wonderful tool called the internet, Graham, along with thousands of others can listen to the program no matter where they are. Over the courses of the  next few years, a plan to move Life in the Fast Lane to the next level was put into place and it was in August of 2004 that the decision was made to make the show a full one and one half hour broadcast. Dubbed, “The Fastest 90 Minutes in Motorsports”. Life in the Fast Lane was enjoyed weekly by literally tens of thousands of loyal listeners either live on the radio or tape delay on the internet. It was shortly thereafter that the two co-hosts decided to move the program to a more suitable Monday evening format to better accommodate their own personal lives and occupations.  That coupled with the fact that numerous northeast based tracks raced on Sunday nights, it allowed for more current race results and stories.  

In late December of 2006, both Kellogg and Shupp decided it was time to once again make some much needed changes in the show. After thorough consideration they took their biggest gamble to date and moved the entire show to a totally new broadcast location, a move that shocked the entire local race community, but a change that the popular broadcast duo felt was necessary to the future success of the show. Starting on January 8, 2006 Life in the Fast Lane made its debut on a conglomerate of radio stations in the Hornell, New York area.  WCKR, 92.1 FM and WLEA, 1480 AM are now the new home to the program which has gone back to a one hour format.  The Fastest One Hour in Live, Local Motorsports Coverage now airs each Monday evening from 6:00 to 7:00 pm. The show also has several other outlets for listeners including Time Warner Cable Television Channel 6 in the Southern Tier as well as a live web cast on www.wlea.net.  Technologically speaking, Life in the Fast Lane is now far more advanced than it has been in its entire history and anyway that you listen, the show is a total success and on April 1, 2007 Life in the Fast Lane will begin its 12th year celebration. During that time a lot of things have changed, but on every important item remains the same: Life in the Fast Lane is still  Co-hosted by its originators, Kenny Shupp and Steve Kellogg and the program itself is still totally based on the local race happenings of the Upstate New York, Northern Pa. and Southern Canada regions. It is a uniqueness that is unparallel by any other live, race related show.